2026 Subscription Strategy

HomeShield Subscription Tiers

Gray = existing tiers & features  ·  Orange = new in 2026

Existing tier
New tier
New features in existing tier
Existing
Existing
Mid-tier — Two Paths
Free
Free Protection
$0
Basic scan · All 4.5M users
Basic Network · TP-Link
Router & wireless scan
Device ID & isolation
Guest network control
Anti-Scam · Norton New
Dark web scan (email)
Genie Pro Safe Email/Call/SMS
Personalization New
Monthly threat report + upsell
Existing
Basic Paid
Network Security
$34.99/yr
Advanced network · no device app required
All Free features, plus Advanced Network · Avira
Web protection
Intrusion prevention
IoT device protection
Network notifications & reports
30-day free trial · all models
Existing
Path A
Network + Device
$129.99/yr
Network + full device protection
Network, plus Device · Norton 360
Antivirus / malware / ransomware
Secure VPN (all devices)
Password vault
50GB cloud backup (PC)
5 on-the-go devices
1-year free trial · high-end models
30-day free trial · low-end models
Existing
Path B · New
Network + Identity
$60–120/yr
Network + identity theft protection · no device app
Network, plus Identity · LifeLock
SSN + name + address monitoring
Credit monitoring (1 bureau)
Bank & credit card alerts
Identity restoration specialists
$25K–$100K reimbursement
Cheaper than Norton LifeLock Core ($125)
and includes network protection
✦ New in 2026
Everything
$180–200/yr
Network + Device + Identity — all-in-one
All features from Path A + Path B
All advanced network security
Norton 360 device protection
LifeLock identity protection
All Genie Pro anti-scam
Ad & Tracker Blocking · eyeo
DNS tracker + malware blocking
✦ New in 2026
Full Feature Comparison
Orange columns = new tiers  ·  Orange rows = new features
Feature
Free
Free Protection$0
Basic Paid
Network Security$34.99/yr
Path A
Network + Device$129.99/yr
Path B · New
Network + Identity$60–120/yr
Premium · New
Everything$180–200/yr
Basic Network Security — TP-Link built-in (all tiers)
Router & wireless security scan
Device identification & isolation
Guest network & access control
DNS tracker + malware blocking
Advanced Network Security — Avira SDK (paid tiers)
Web protection
Intrusion prevention
IoT device protection
Network notifications & reports
Device Protection — Norton 360 / F-Secure Total (Path A & Premium)
Antivirus / malware / ransomware
Secure VPN
Password vault
50GB cloud backup (PC)
Privacy & Anti-Scam — Norton / Gen Digital
Dark web monitoring New
Genie Pro: Safe Email / Call / SMS New
Privacy monitor New
Identity Protection — LifeLock via Gen Digital (Path B & Premium)
SSN + name + address monitoring New
Credit monitoring (1 bureau) New
Bank & credit card activity alerts New
Identity restoration specialists New
$25K–$100K reimbursement NewTBDTBD
Personalization — TP-Link built (all tiers)
Monthly threat report + upsell New
Upgrade / cross-sell recommendation New
Existing tier
New tier (Path B / Premium)
New features in existing tier
Norton/Gen Digital · Avira SDK · LifeLock · TP-Link